Unilever’s Dr. Squatch Acquisition Faces 3 Critical Challenges
When Unilever announced its acquisition of Dr. Squatch, the viral men’s grooming brand beloved by Gen Z, it wasn’t just buying soap—it was buying a cultural movement. Known for cheeky campaigns (remember Sydney Sweeney as the “Body Wash Genie”?) and unapologetically authentic messaging, Dr. Squatch has built a loyal following by turning hygiene into self-expression. … Read more